As of 2022 May— this is an ongoing project as we are still currently building the branding bricks of this startup. I am its in-house designer, and I create posters for marketing as well as the design for their products (informational materials).
For my theme guide in the branding, I thought about visualizing their popular student mantra, “Yes I Can!“
I wanted to depict progress / a forward momentum / a fun, bright energy. That’s why I sought for inspiration from sports video games and animated cartoons of my childhood, as well as real-life athletic events.
I tried to represent this through the spectrum of colors that I used, which is also my personal modern take of the traditional Philippine colors red, yellow, blue -> different shades of pink, aqua, and yellow gold.
You may check out this website project here.
This workbook series is covered more in detail here.