Education Startup Branding

As the in-house designer, I created the branding for this education startup, which includes the logos, refinement and extension of its business mascot, marketing collaterals, product design, online presences (social media and website), book content, and online review program.

Throughout the years, I heard students say that they chose the school because it had a “good poster”, or a “good website”, which I’m proud of.

In this particular industry, similar companies carry a distinct university / academy-like look, and we wanted to differentiate ourselves by positioning as a more welcoming, family-oriented, and fun learning center for adults.